Home staging has been defined in a number of ways. "Decorating a home to sell" or "the art of preparing a home for sale" are among the most common. While I don't disagree with either of these, I wonder if they haven't somehow shortchanged exactly what home stagers do.
 Creatively Staged | Much of the emphasis in these definitions is on decorating. Of course, decorating is a part of home staging, but what is really at its core? The goal of home staging is not to decorate a house, but to sell the house. And to that end, home staging is a very powerful marketing tool. |
Marketing your home means choosing the right price, advertising it online and elsewhere and keeping interest in your home through open houses. This is why you are paying a real estate agent. They are the experts, right? Well, the presentation of your home is just as important in the marketing of your home, and the "presentation expert" is a professional home stager. Home stagers know the target market for your home. They know what will appeal to those buyers and what will be a turn off (and are usually quite tactful letting the homeowner know the difference!). They understand that over 80% of home buyers start online and how important, then, the photographs of the home are. They are abreast of decorating trends and skilled at using neutrals in a non-boring way! In short, a professional home stager knows how to make your home look its best to the greatest number of buyers. Consulting a home stager and following the recommendations she makes will increase your chances for a quick and profitable sale. A professional home stager is not just a good decorator, she is an integral part of the selling team.
Next time we will look at what staging is NOT.
What are your thoughts about home staging as a marketing tool?
Next time we will look at what staging is NOT.
What are your thoughts about home staging as a marketing tool?
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